Malibu C is a hair wellness brand headquartered in Indianapolis, IN. In my role as the social media and content manager, I oversee and manage all social media platforms, which have over 400K followers. I develop and execute social strategies, campaigns, and content ideas for all platforms to improve overall engagement. I also assist with content marketing, including blogs, press releases, email marketing, campaign briefs, and social copy. While creating and managing, I also coordinate our influencer and creator program to build community and enhance our brand awareness.