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Copywriting at Malibu C
T-Shirt Design
We created shirts to celebrate Vitamin C Day. I came up with the slogan "Malibu C is Your Main Squueze"
Website Banners
Each month we have new promotions or sales and I am the one who curates the copy to go on the banner. Ideally, I make these fun and light and throw some puns in when I can.
Email Marketing
We work with distributors to create email marketing for them to push to their customers. I create the copy on this Head Lab email to share why professional hairstylists need Malibu C Head Lab and what it does for their clients.
Insert Cards
As one who oversees the influencer program, I create card inserts to welcome new creators to our program and educate them on our products to build long-term relationships.
Sample Cards
Malibu C strives to give back. We worked with Hello Gorgeous to provide samples of our Vitamin C Crystals to cancer survivors to add to their self care regimen. I was inspired by the strong and courageous women who would be using this product when creating this copy.
Fact Sheets
Fact sheets are product information from what the product is and how to use it. When we launched new products during my time at Malibu C, it was my responsibility to create the copy for these newly released items for us to market them at hair shows, online, and to our distributors.
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