Where My Work Is
.png)
Malibu C is a hair wellness brand known for its vitamin C technology that helps people combat hard water minerals, pool chemicals, and other environmental factors. My current position as the social media + content manager allows me to develop and execute social media content strategies to speak to both our consumers and professional hairstylists on a wellness approach to hair care. I also copywrite all written content, including but not limited to: website, press releases, blogs, printed marketing materials, social caption copy, and social campaigns
Fortitude Studios is a permanent makeup and tattoo studio that provides fine-line tattoos and cosmetic tattooing, such as powder brows and lip blushing. I provided industry research, content creation, and social media management to increase brand awareness and educate their audience on permanent makeup and to gain perspective clients
.png)
As the Social Media Coordinator at Manchester University, I developed and executed social media strategy, content, campaigns, and an editorial calendar for university platforms. I served as a frontline responder and liaison during crises, played a major role in event marketing, and provided empathetic customer service. Additionally, I managed student social media interns and ambassadors.
My journey with YLNI began with joining the Young Leaders Institution to enhance leadership skills and coworker understanding. Later, I contributed to the communications committee, creating marketing materials for events. Additionally, I participated in the inclusion, diversity, and advocacy (IDA) committee, collaborating with city leadership on strategic plans and organizing community engagement events.