You applied for 50+ social media jobs and finally got the interview! Congrats! You've got the answers to all the questions they could possibly throw at you. Scenarios of when a post went wrong or a campaign you're proud of. The floor is yours, and it's time to ask the employer all the questions you have about their social media. Don't shake hands and say, "I have nothing to ask." When interviewing for a social media manager position, you must ask your potential employer specific questions to ensure you clearly understand the company's social media goals and expectations. Here are some key questions to ask during your interview:
*Note: these questions will be best answered when interviewing with an employer that works closely with marketing/social media. Most likely, the general human resources person won't be able to provide much detail on these, so save these questions for the right person.
1. What campaigns are you currently running on social media?
Understanding what the company currently does on social media is essential to determine how you can add value to its efforts. This question will give you insight into their social media strategy and tactics and the types of content they produce.
2. How would you describe (X company's) voice?
Every company's unique brand voice sets them apart from its competitors. By asking this question, you'll better understand the company's brand personality, tone, and style. This information is crucial for crafting social media content that aligns with the brand's overall voice and personality.
3. Is there an opportunity for growth within the company?
Depending on the company's size, you may have the opportunity to build a social team and earn the role to lead them to success. Share your career goals with the employer to see if they can help you achieve them. Asking about growth opportunities will give you insight into its commitment to employee development and career advancement. Previous employers of mine have paid for leadership development and courses to continue my education. This was super appreciative as I knew they cared about my professional development and wanted me to strive to be my best self.
4. How is the current team organized?
The structure of the social media or marketing team will help you understand your role and responsibilities within the organization. This question will give you insight into who you'll be working with, who you'll be reporting to, and how you'll fit into the company's overall marketing strategy. It also gives you an idea about tasks you may be assigned. If they're looking to hire a social media person, but don't have a graphic designer, heads up, you may have some of that in your future.
5. What software are you using to track and monitor social media?
Social media management software is essential for keeping track of metrics, monitoring conversations, and managing campaigns. Asking this question will give you insight into the tools and resources available as a social media manager.
6. What are the company's goals as it pertains to society?
The company's social media goals will help you develop a strategy aligning with its business objectives. This question will give insight into how much effort is being put into their accounts. At times, companies post mindlessly to say they're "on social media." Let them know the importance of developing a strategy with measurable goals so that there is data to prove that having your brand on social media is vital.
Asking these questions during your interview will give you a clear understanding of the company's social media strategy, culture, and expectations. You can determine whether the role fits you and develop a social media strategy that aligns with the company's goals and values.
Want to learn more about preparing for a social media position interview? Connect with me on LinkedIn and start a conversation!
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